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For a better experience download the latest version of Chrome here. v2_pure_insurance_tokio_logo 888.813.7873 Member Resources Member Login Bill Pay Broker Login Contact Us Coverages Homeowners Automobile Personal Excess Liability Jewelry, Art & Collections Fraud and Cyber Fraud Watercraft Flood Other Coverages Services PURE Member Advocates PURE Risk Managers Claims PURE 360™ PURE Home Spotlight™ The Haven Art Group The PURE Situation Room™ PURE Cybersafe Solutions Wildfire Mitigation Program Price Discovery About Us Why PURE Leadership Member Insights FAQs PURE Programs PURE Insurance Championship Careers Report to Members Newsroom Find a Broker Request Proposal Cancel Our Members Our Value Our Culture Our Experience Coverages Homeowners Automobile Personal Excess Liability Jewelry, Art & Collections Fraud and Cyber Fraud Watercraft Flood Other Coverages Services PURE Member Advocates PURE Risk Managers Claims PURE 360™ PURE Home Spotlight™ The Haven Art Group The PURE Situation Room™ PURE Cybersafe Solutions Wildfire Mitigation Program Price Discovery About Us Why PURE Leadership Member Insights FAQs PURE Programs PURE Insurance Championship Careers Report to Members Newsroom Find a Broker Request Proposal 888.813.7873 Member Resources Member Login Bill Pay Broker Login Contact Us 888.813.7873 Mon–Fri 7:00 AM – 9:00 PM ET | Sat 8:00 AM – 8:00 PM ET Our Response to COVID-19 Read more More than just insurance coverage, a smart solution for families who have more to protect. At PURE, insurance is about more than just the things we protect. It’s about our members. It’s about making them smarter about risk. It's about helping them reduce their chances of experiencing a claim. And it’s about making them more resilient so that if a claim does happen, they can recover faster and with greater ease. PURE is a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for them. scroll Featured News Jul. 17, 2020 New Tools for Home Buyers as the Pandemic Upe… The New York Times Apr. 08, 2020 Three Lessons (So Far) ​Chief Executive Magazine Feb. 07, 2020 What does this mean for the PURE Membership? Aug. 30, 2019 Leave room for the firetruck: Insurers help d… Reuters Jul. 29, 2019 PURE Insurance Among Best Places To Work In N… Insurance Business America Jun. 11, 2019 Student-Debt Relief for Employees Wall Street Journal Jun. 10, 2019 PURE's Landau: Experiment With New Tech but P… AM Best TV May. 15, 2019 The Secret Key to Protecting Your Client’s Wealth Wealth Management PURE Allocates $22 Million To Subscriber Savings Accounts and, For The First Time, Makes A Cash Distribution To Its Most Loyal Members Sep. 14, 2020 Read More We're not for everyone. But we might be perfect for you. When you become a PURE member, you join a very select group of responsible, financially successful families who own extraordinary homes and other high-value assets. A more responsible membership means fewer claims, which leads to lower premiums. Hear from our members The power of alignment. PURE is a member-owned insurer and a part of the PURE Group of Insurance Companies, a specialist group of companies serving the personal insurance needs of financially successful families across the United States. Collectively, the companies that make up the PURE Group benefit the PURE membership by creating excellent financial strength and providing a strong sense of alignment. Built by innovators. Driven by purpose. We deliver more than just the status quo; we come to work every day engaged in simplifying and actively making a difference in the lives of our members. You won’t find a team of professionals more fiercely dedicated to protecting you, your family and your assets. Why Pure? What sets us apart? Purpose We are dedicated to making our members smarter, safer and more resilient so they can pursue their passions with greater confidence. People We are deeply committed to hiring, developing and rewarding exceptionally talented people. This commitment creates loyalty among our employees, encourages collaboration and leads to innovation. Principles We seek to provide our employees with a career that is part of a fulfilling life. In exchange, we ask them to practice “membercentricity” and uphold all of our PURE Principles. We are reimagining the insurance experience. Membership with PURE means more than just an insurance policy. PURE’s coverages are customizable to meet your unique needs, and we provide a service experience designed to make your life easier. Coverage Designed for High Net Worth Individuals Whether you own multiple homes and vehicles; collect fine art, wine and antiques; or travel extensively, PURE’s suite of products are optimized to help protect you from the risks and liabilities presented by your unique lifestyle. Discover our coverage A Service Experience to Make Your Life Easier Your time is valuable, so we deliver a service experience that minimizes the demands on your schedule by providing a variety of resources to assist before, during and after a claim. PURE Member Advocates ® PURE Risk Managers Claims PURE 360™ PURE Home Spotlight™ The Haven Art Group The PURE Situation Room™ PURE Cybersafe Solutions SM Wildfire Mitigation Program See our services Join PURE. Request a proposal Find a broker Call Us. 888.813.7873 Awards Industry experts recognize our hard work and unique company. PURE's 2019 Annual Report An insightful overview of what it means to be a member. EXPLORE About Us Contact Us Careers Newsroom FAQs PURE Programs Tokio Marine Group 888.813.7873 Mon–Fri 7:00 AM – 9:00 PM ET | Sat 8:00 AM – 8:00 PM ET Agreements Legal Notices Privacy Policy Sitemap PURE Insurance is the marketing name used to refer to Privilege Underwriters Reciprocal Exchange (PURE), a Florida domiciled reciprocal insurer, as well as other entities in the PURE Group of Insurance Companies. This material is descriptive only. The precise coverage offered is subject to the terms and conditions of the policies issued. Coverage may not be available in all jurisdictions. Average annual savings on homeowners insurance for members nationwide who reported prior carrier premiums from Aug '18 through Aug '19. Actual savings, if any, may vary. Referral rate based on 2018 Bain study and 2017 PURE annual member survey. While future SSA allocations are not guaranteed, PURE has made an allocation in each of the past six consecutive years. 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